About Us

Redefining Fresh Produce Production Through Controlled Agriculture

A Kenya-based agricultural enterprise delivering consistent, high-quality leafy greens through structured hydroponic farming systems designed for reliability, scalability, and export readiness.

Our Story

Why We Started in 2024

Watania Farms Group Ltd. was established in 2024 in response to a persistent challenge within Kenya’s fresh produce supply chain?lack of consistency in quality, availability, and year-round production stability.

Traditional farming systems, while essential, are often exposed to climate variability, seasonal disruptions, and unpredictable yields. This creates supply gaps that directly affect supermarkets, importers, and end consumers.

To address this, Watania Farms Group was founded to introduce structured hydroponic farming systems that enable controlled, predictable, and scalable production of leafy greens. Our goal is simple: to ensure that high-quality produce is available consistently, regardless of seasonal or environmental limitations.

Founded

2024

Location

Malindi, Kilifi County, Kenya

Focus

Export Markets

System

Hydroponic Farming

Eng. Omar Basaeed

Founder & Chief Executive

Engineering and systems-focused executive with a multidisciplinary background spanning mechanical engineering, industrial systems, and business strategy.

Leadership

Leadership with Systems & Engineering Discipline

Watania Farms Group Ltd. was founded by Eng. Omar Basaeed, whose background in engineering, systems thinking, and business strategy shapes the company’s structured operational approach.

The leadership approach emphasizes:

Process Standardization
Repeatable systems across all operations

Data-Driven Farming
Analytics at every production stage

Supply Chain Reliability
On-time delivery commitments

Export Scalability
Infrastructure designed for growth

Our Mission

To deliver consistent, safe, and high-quality leafy greens and fresh vegetables through structured hydroponic farming systems, while building a reliable supply bridge between Kenya and global food markets.

Our Vision

To become a leading African supplier of controlled-environment agricultural produce, recognized internationally for consistency, quality, and reliability in global supermarket and import supply chains.

Our Approach

Our Strategy

Hydroponic Production Systems

Enabling year-round cultivation independent of climatic variability.

Standardized Processes

Ensuring uniform quality across all harvest cycles.

Export-Oriented Infrastructure

Aligning production with international buyer requirements.

Logistics Optimization

Leveraging proximity to Malindi Port and Airport for reduced transit time.

Certification Readiness

Aligning operations with KEBS, ISO 9001, and ISO 22000 frameworks.

Commercially Reliable at Scale

Output that is not just agricultural but commercially reliable at scale.

What We Stand For

Our Values

1. Consistency

We prioritize predictable supply and uniform product quality across all harvest cycles.

2. Integrity

We operate transparently with buyers, partners, and stakeholders across the supply chain.

3. Quality Discipline

We adhere to strict operational standards aligned with international food safety expectations.

4. Innovation in Agriculture

We leverage structured hydroponic systems to modernize traditional farming approaches.

5. Reliability

We are committed to being a dependable supplier for global procurement and retail networks.

Building the Future of Controlled Agriculture in Africa

Watania Farms Group Ltd. represents a shift toward structured, systems-based agriculture designed for global markets.

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